Love Island star Amber Davies has swapped the villa for the ballroom, joining the cast of this year’s Strictly Come Dancing. The move has sparked a flurry of media attention, not least because her boyfriend, professional footballer James "Jazzy" Roxy, opened up about the change on a popular talk‑show.
What the boyfriend said
During a live interview on "Morning Buzz", Roxy praised Amber’s courage to dive into a demanding new arena. He noted, “I’ve seen her handle the pressure of reality TV, but dancing live every week is another level. I’m proud she’s taking the risk and putting herself out there.” He added a hint of teasing, saying, “Just don’t forget to save some of those famous moves for our weekend nights.”
The comment quickly trended on social media, with fans echoing the supportive tone while also debating whether Amber’s pop‑culture fame will help or hinder her dance performances.
From reality TV to the ballroom
Amber first captured public attention in 2022 as a breakout contestant on Love Island, where her bubbly personality and fashion sense earned a dedicated fan base. Since then, she’s ventured into modelling, brand collaborations, and now Strictly.
Strictly Come Dancing, a BBC staple since 2004, pairs celebrities with professional dancers for a series of live ballroom routines judged by experts and the viewing public. Contestants are judged on technique, musicality, and overall entertainment value.
Industry insiders suggest Amber’s background in performance and media savvy could give her an edge, but the learning curve for ballroom technique remains steep. Her first routine, a salsa with partner Alex Hayes, garnered a mixed score of 31 out of 40, praised for charisma but flagged for footwork errors.
Fans have rallied behind her, creating hashtags like #TeamAmber and #AmberOnTheFloor, while critics point out that reality‑TV fame often brings a short‑term boost rather than long‑term dance credibility.
- Amber’s debut performance aired on September 9, earning 8.3 million viewers.
- Roxy’s statement emphasized both pride and playful caution about her schedule.
- The couple has been together for 14 months, first spotted publicly in early 2023.
- Strictly’s judges highlighted Amber’s progress, noting improvement in posture by week three.
As the competition heats up, Amber’s next challenge will be a waltz set to a classic pop ballad—an opportunity to showcase elegance and control. Whether her boyfriend’s supportive words translate into higher scores remains to be seen, but one thing is clear: Amber Davies is determined to prove she can shine outside the reality‑TV spotlight.
